Monthly Archives: November 2010

Jason Blogs Sheep Dip

A key marketing task of every drinks company that owns a distillery is to ‘discover’ a quaint story that can somehow be related to their whisky wares.  Some companies do this very well.  The little story behind Wild Turkey is a prime example.  Other ‘tales’ are pretty weak like Diageo’s suggestion that Johnnie Walker Gold Label is made up of a Continue reading..

Edinburgh’s Diminished Reserve

Edinburgh’s Diminished Reserve has been created by Paul O’Donoghue, the General Manager at Bond 9, 84 Commercial st, Leith. Bond No9 lounge bar stands on the site of a former whisky bond building on the shore at Leith. Leith was once the heart of Edinburgh’s gin distilling in the 1770s when there were eight licenced Continue reading..