A key marketing task of every drinks company that owns a distillery is to ‘discover’ a quaint story that can somehow be related to their whisky wares. Some companies do this very well. The little story behind Wild Turkey is a prime example. Other ‘tales’ are pretty weak like Diageo’s suggestion that Johnnie Walker Gold Label is made up of a Continue reading..
Monthly Archives: November 2010
Edinburgh’s Diminished Reserve has been created by Paul ODonoghue, the General Manager at Bond 9, 84 Commercial st, Leith. Bond No9 lounge bar stands on the site of a former whisky bond building on the shore at Leith. Leith was once the heart of Edinburghs gin distilling in the 1770s when there were eight licenced Continue reading..