November 3, 2007 – 7:42 am by Mike

canadian_club_your_dad.jpg‘Badvertising’ is the category Kevin over at the Scotch Blog puts this new campaign from Canadian Club into.

His post is well worth a read, as are some of the hilarious, ‘helpful suggestions’ for additional headlines in the campaign in the comments section of Kevins post.

A couple of observations raised here at Spencerfield when we saw the ads were: ‘Does the handbag belong to her, or him? And perhaps the ad should carry a ‘Think Aware’ warning to the creative people who dreamed up this stuff, in addition to more usual ‘Drink Aware’ logo.

Bonus link: Read too Kevin’s post on the much more admirable Highland Park promo at Glasgow Whisky Live this week.

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