I’ve just returned from a somewhat exhausting, but very enjoyable, 10 day ‘meet-greet-press-the-flesh’ trip to New York.
Meeting up with our esteemed distributors Admiral Imports, a huge round of retailers and engaging in some very interesting brand introductions and tastings.
Not least of which was the Malt Advocate’s amazing WhiskyFest, on Tuesday 30th of Oct, held in a hotel just by Times Square, we took a stand at the tenth annual incarnation of this internationally reknowned whisky festival, (curiously, there were also gin and strangely beer stands there), but obviously the massive turnout, ($160 a pop), was mainly to sample the many whiskies on show.
The “drink responsibly” warning seemed to work (almost) to the end!!
Our stand was mobbed from the start, and amongst the many fans making a pilgrimage and enjoying a tasting, therer were a fair smattering of very knowledgeable Jewish afficiando’s. who were raving about Pig’s Nose. (The only bit of pork they were asking to take home that night.) I think we may have stumbled upon a new campaign for the Israeli market.
We had many trade enquiries and, as a result, we are now in the world renowned Waldorf Astoria Hotel, the Whisky Blue Bar Manhattan, Uncle Ming‘s-very trendy bar, the aptly named, as far as our Malt brand Sheep Dip is concerened, Sheepstation in the Park Slope Brooklyn, – (very high up on favourite people list), plus the wonderful “8 Mile Creek” a fab Australian bar near Spring St, just below Tribeca, (I think – I was always getting lost!!)
There were many more enquiries which may take a few more weeks to convert, but all in all a good festival generating lot’s of interest.
So all in all a great trip, in this one of the most important and knowledgable markets Spencerfield has for Sheep Dip and Pig’s Nose.